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Exclusive Marketing Event, Aalsmeer
This business event of David Austin, the world's leading breeder of iconic English roses, was a dream assignment come true. Decorating the vast space of The Fragrant Garden venue in Aalsmeer required over 3000 exquisite David Austin garden roses, alongside a similar quantity of other flowers. The preparations spanned nearly three weeks, involving a comprehensive 20-page floral design plan and close collaboration with David Austin's remarkable team.
My team of six florists and I crafted dozens of centrepieces, large-scale arrangements, hanging installations, and a lavish garden-style floral arch. Despite the hard work, it proved to be an unforgettable experience, bringing immense joy. Meeting David Austin Junior and the team - Jo, Amy, and Zoe - in person and hearing their heartfelt compliments and comments about our work was a true pleasure. This event marked the beginning of a fruitful and heartfelt collaboration.
Following the event, David generously allowed me to keep the flowers and organise a styled photoshoot with the highly talented photographer, Sandra from Divine Day Photography. The production was a great success, with one of the images (featuring the floral arch) even winning First Prize in the Garden Roses Contest hosted by Alexandra Farms.
Colour Scheme: soft pastels, some accents of cerise;
Style: lush garden style, glamorous, timeless and creative;
"I wanted to take this opportunity to formally thank you, on behalf of David and all of the team, for your incredible work, creativity and artistry as well as the huge effort you made. You did an incredible job and we loved working with you and everyone loved the floral displays that you created. So thank you!" - Jo Bird, Art-Director
Aalsmeer, The Netherlands
The Fragrant Garden of Parfum Flower Company
Divine Day Photography
Edwin Oudshoorn Bridal
Alexandra Farms, Roseprima, Tambuzi